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November 2012 Newsletter

November 2012 Newsletter
News #4 - Clean Style
Cal West Asset Management News Letter November 2012 Is this email not displaying correctly?
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Dear valued Partners and Clients,

Welcome to another addition to the Cal West Newsletter. 2012 is drawing to a close and we have assembled some great vendor referrals and articles to help you stay informed for the coming year. Our featured article in the light bulb section entitled Helpful Property Maintenance Tips, by Mary Girsch-Bock, will be a good reminder that residents often move because of deferred maintenance. The article is a must read. Lots of other great information is available on their website as well. Visit

Our vendor of the month is A-Clean Gutters. It's that time of year again and we are strong advocates for gutter cleaning and periodic roof inspections. Bob Russell will give it to you straight and his work is first rate.


Finally, we wish our clients, vendors, residents and partners the merriest of holiday seasons. We express that in our final thoughts of the newsletter. We hope that you enjoy the newsletter and want you to know that when it comes property management Cal West has been guarding the investments of our clients and for over 30 years. Give us a call today for more information.


Did you know?

January 1, 2013 marks the date when all multi-unit residential housing units must have carbon monoxide detectors installed. This law makes it mandatory for each individual unit to be equipped.  If you are a client of Cal West you probably know that we complied with that new law in June of last year. All of our rental units were updated with carbon monoxide detectors six months ahead of schedule. Stay tuned for the latest changes that might affect your investment in the coming months.




We would like to introduce you to long time vendor A-Clean Gutters. Bob, the principal owner of A-Clean Gutters, is one of the most conscientious and meticulous vendors that we use. Bob does one thing very well. He cleans gutters of course. But while Bob is on your roof you will appreciate the fact that he also cuts back tree limbs, removes old antennas, does minor roof repair, sweeps off trouble spots and takes before and after photos so that you can see the difference. Our office has a nice little collection of his handy work if you would like to stop by and take a look. Give Bob a call if you have a need. His prices are reasonable and his work is fantastic.
He can always be contacted at 408-476-7100.  

  Cal West wants you to know  




Light Bulb Feature Article

Helpful Property Management Maintenance Tips

Posted on 03. Apr, 2012 by Mary Girsch-Bock in Resident Retention

Consider this scenario: One of your best tenants comes into the office frantic. Her ceiling is leaking and has damaged her expensive stereo system. Your maintenance person writes up the requisition, but somehow it gets lost on her fairly unorganized desk. Meanwhile, several other tenants have called in with problems that she is jotting down on pieces of paper. A few of those jobs actually get done; the majority are left on her desk. Of course eventually everything does get taken care of, but come renewal time, the majority of those tenants whose problems didn’t get fixed for days are gone…and they’re not holding back when telling you why.

Of all of the reasons why tenants leave, (other than relocating in another area or buying a house) inadequate maintenance is right at the top. There aren’t many people that would put up with a ceiling leaking for days, or a toilet that won’t work, or a faucet that constantly drips. Realistic or not, tenants believe that their problem is the most important, and by not having the problem taken care of in a reasonable amount of time, the message that you’re conveying is that they are not important. And tenants who do not feel important, leave.

So how do you go about organizing your maintenance department so that repairs and other requests don’t get buried on someone’s desk?


Why We Do What We Do

By Robert Collins

Property Manager

Cal West Asset Management\

October 18, 2012


Have you ever had a conversation with someone and during the course of that conversation discover what he or she does for a living? This is the standard man question when forced to converse at an 8 year-olds birthday party with your family. The first man, trying desperately to avoid making eye contact, will untangle his tongue, and gruffly ask, “So what do you do for a living?” Wow that does open up the floodgates!  Some jobs sound really interesting, while other jobs make you walk away and say “I wouldn't do that job if you paid me a million dollars”. Plumbers have one of those jobs I just wouldn't do if you paid me.
The funny thing about perspective is that yours seems to carry the most weight when making these decisions.
Property management is one of those jobs that people often refer to as "you couldn’t pay me enough" kind of career choices.  Interestingly, a recent article by Forbes entitled The Happiest Jobs in America, ranks property managers the second happiest job in America, a virtual tie with the Executive Chef. Also, important to note that number eight on that list is an accountant. That might blow the credibility of the study if you ask me. Of course, I am a property manager, and I think they have a great point there, so I’ll give them the benefit of the doubt. One of the major factors in making it a happy job, as the article points out, is the opportunity to work with people. Property managers do that every day. More importantly, we provide a much-needed product to the community. Housing is one of life's major necessities right next to food, I believe. It is also a retirement vehicle for many of my clients, making it doubly vital to our economy. Now, I don’t define myself by the job that I do, but I do want to be proud of my work. I want to be a leader in my industry.


All of us here at Cal West are humbled to be serving our clients and residents all year long. As the seasons change and the Holiday season comes upon us we are overwhelmed by all of the things we have to be thankful for. Our clients are a wonderful group of people from all walks of life. We have developed such strong relationships with so many of them. To all of you we wish the very best holiday season to you and your loved ones. Our partners and fellow professionals continue to refer new business to us often. We would not be where we are today without the many referrals and all of the kind words said on our behalf throughout the year. To our partners we say Thank you.  Happy Holidays to all of you. Finally, our residents are working hard to provide for their families. Some of them work more than one job to make ends meet but by and large they  all remain faithful to pay their rent on time and continue to take care of the home we have in entrusted to them. We hope for success in the coming year and wish you a very merry Christmas. Thank you to our vendors and staff. You make Cal West work. God bless you all and we look forward to another year of fun in 2013.

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